Revenue & Operational Impact
This directly erodes unit economics. A typical SaaS company with $10M ARR spending 18% on infrastructure sees $1.8M annually on cloud costs. A 20% optimization gap means $360K left on the table - capital that should flow to R&D velocity, sales hiring, or improving net revenue retention. When cloud costs spike mid-quarter, finance pressures product to ship faster, which increases P1 incidents and customer churn. IT & Cybersecurity teams get caught between security hardening (which requires compute overhead) and cost reduction mandates, creating friction between compliance requirements and operational efficiency.