Revenue & Operational Impact
The business consequence is tangible. You're carrying excess inventory to hedge against forecast error, tying up working capital. When demand spikes unexpectedly, you miss shipment windows or pay premium freight to compress lead times. When demand softens, you're stuck with raw materials that don't move, scrap rates climb as you force-feed inventory through production, and COGS per unit rises because throughput yield drops on inefficient, undersized production runs. Changeovers driven by demand misalignment eat production capacity that never shows up as a line item, and procurement spends its week firefighting allocation conflicts instead of driving strategic sourcing.