AI Agents Open Enterprise Pipeline From Scratch
120 days
Time to First Enterprise Pipeline
180-360 days
Typical Cycle, Per Operators We Talk To
15 people
Team Size
Results at a glance
A 15-person startup with no US network used AI agents to open enterprise pipeline against larger incumbents - within 120 days.
The Situation & Approach
Context & Challenge
VP and C-Suite level executives in marketing and corporate communications are not easy people to reach - there are layers of teams to get through before the final decision-maker at a large enterprise account. As a startup, Kitcast didn't have the cash flow (even though Y-Combinator backed) to take 24 months to land the right meetings. The team needed results in months, not years. Without English as their native language and without the desire to hire expensive Silicon Valley sales reps, they needed a creative, AI-driven solution.
Our Solution
Revenue Institute implemented a series of AI BDRs and SDRs, supported by Intel and Ops Agents. This AI workforce identified and targeted in-market prospects, reached out with messaging tailored to each prospect, and booked meetings directly for Kitcast's sales team. The agents compressed the typical long enterprise sales cycle - bypassing gatekeepers and landing directly with senior decision-makers via targeted cold outreach. Together, these agents generated qualified enterprise meetings within 120 days.
The Results
Enterprise Pipeline Opened From Zero
Due to the effectiveness of AI agents built specifically for Kitcast, the company opened qualified enterprise pipeline within 120 days from a standing start. The enterprise deals closed from that pipeline became reference customers that made later deals easier to win.
Cash Flow Stabilization
With new enterprise deals landed, Kitcast had the cash flow to invest further in R&D and hire a VP of Business Development poached from a competitor. It gave them the foundation to grow as an industry player over the next 2 years.
Increased Deal Velocity
For deals in a category where operators commonly describe sales cycles running 180-360 days, the combination of AI agents and subject-matter expert leadership compressed the cycle to under 120 days.
What this means for an operator
Kitcast was a 15-person startup, not a mid-market firm - but the mechanism is what translates. The same AI outbound system that opened enterprise pipeline here is the one an operator uses to reach a new market or segment without hiring a row of SDRs first. The lesson is not the company's size; it is that pipeline can be built on systems instead of headcount.
Outcomes
Key Results Achieved
Enterprise Pipeline Opened From Zero
Cash Flow Stabilization
Increased Deal Velocity
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