Case Studies/Kitcast
Pipeline Growth

AI Agents Land Apple, Facebook & Disney

Apple, Facebook, Disney

Fortune 500 Clients

120 days

Time to Results

180–360 days

Typical Enterprise Cycle

15 people

Team Size

Context & Challenge

Kitcast, a Silicon Valley-based startup in the Content Management System space, engaged Revenue Institute to build an automated Account-Based Marketing (ABM) strategy from scratch. Focused on digital sign management - the software behind media screens in retail, corporate offices, and public venues - Kitcast was a small startup of Ukrainian immigrants competing against billion-dollar companies including Samsung. Without any existing network in the US, they needed enterprise clients fast.

The Challenge

VP and C-Suite level executives in marketing and corporate communications are not easy people to reach - there are layers of teams to get through before the final decision-maker at a Fortune 500. As a startup, Kitcast didn't have the cash flow (even though Y-Combinator backed) to take 24 months to land the right meetings. The team needed results in months, not years. Without English as their native language and without the desire to hire expensive Silicon Valley sales reps, they needed a creative, AI-driven solution.

Our Solution

Revenue Institute implemented a series of AI BDRs and SDRs, supported by Intel and Ops Agents. This AI workforce identified and targeted in-market prospects, reached out with hyper-personalized messaging, and booked meetings directly for Kitcast's sales team. The agents skipped the typical long enterprise sales cycle - bypassing gatekeepers and landing directly with C-Suite executives via targeted cold outreach. Together, these agents generated qualified meetings at over a dozen Fortune 500 companies within 120 days.

The Results

Fortune 500 Penetration

Due to the effectiveness of AI agents built specifically for Kitcast, the company landed multiple Fortune 500 clients - including Apple, Facebook, and Disney - within 120 days. This logo acquisition improved all downstream conversion rates.

Cash Flow Stabilization

With new 7-figure deals landed, Kitcast had the cash flow to invest further in R&D and hire a VP of Business Development poached from a competitor. It gave them the foundation to become an industry leader over the next 2 years.

Increased Deal Velocity

For deals that typically take 180–360 days minimum in enterprise software, the combination of AI agents and subject-matter expert leadership compressed the cycle to under 120 days.

Key Results Achieved

  • Fortune 500 Penetration

  • Cash Flow Stabilization

  • Increased Deal Velocity

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