Data Enrichment & Hygiene
What is it?
The Revenue Institute helps companies improve the quality, accuracy, and completeness of their lead and customer data through advanced data enrichment and data hygiene processes. Most organizations struggle with outdated contact information, missing fields, invalid emails, inconsistent formatting, and data that’s scattered across multiple tools. Over time, this leads to poor targeting, weak personalization, inaccurate reporting, and wasted time for your sales and marketing teams.
Our Data Enrichment & Hygiene service solves these issues by systematically cleaning your existing database and enriching each record with the most relevant and up-to-date information - from contact info and buying intent signals, firmographics, engagement insights, and other fields needed to power modern sales and marketing programs.
If contacts have left your customers that you should follow, we'll identify where they are at now and backfill the individual who took of their roles. We scrape and validate phone and email, standardize formats, repair broken fields, remove duplicates, correct inconsistencies, and fill in missing information using industry-leading data sources.
Everything we do is focused on creating a trusted, accurate, and actionable database without requiring you to understand complex data tools or technical processes. Your team gets clean, enriched, up-to-date information that improves outbound performance, strengthens segmentation, enhances analytics, and ensures every campaign starts with reliable data. We handle all enrichment, hygiene automation, integrations, and ongoing updates so your database stays high-quality as your business grows.
We begin by analyzing the current state of your data accuracy, completeness, formatting, decay, duplicates, and gaps that are impacting your sales, marketing, and operational performance.
Our Operators start by cleaning up invalid, outdated, and non-standardized data. The result is a clean, consistent, and reliable foundation that improves CRM function and outbound performance.
We'll enrich your records with high-value information: firmographics, buying intent signals, job titles, industries, locations, revenue ranges, technologies used, contact details, and more
After your data is fully enriched and cleaned, we ensure it stays that way. Our team sets up automated enrichment cycles, decay monitoring, and validation rules to keep your database accurate over time.
Get Answers to Common Questions
Less Spend. Less Time.
More Growth.
When you speak with our team of business operators, you'll get a clear picture of how to grow faster and cheaper with the right systems and AI.
