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We hear about automation and personalization in any conversation about cold outbound (also known as Sales Development). Yet, few can tell you they’ve built as successful of an outbound function as Appy Choudhary. He’s made a career out of balancing automation, personalization, and resonation.
Building a playbook for a junior SDR is key, but that doesn’t mean turning the team into trained monkeys, as many companies have done. Appy is going to share how he builds his outbound playbooks and what lead to his team being so successful at Blend that 60% of his team was promoted.
Appy Choudhary has spent 15 years selling in industries ranging from travel and advertising to technology startups and fintech. Having proven outbound leadership success across so many verticals is why any sales leader should listen to what he has to say.