$83 → $1.35
Cost Per User
98.4%
CPD Reduction
66.7×
User Growth
93%
Attribution Accuracy
The Situation & Approach
Context & Challenge
The Challenge
Jointly couldn't advertise on any major platform without getting flagged - the word 'cannabis' appeared throughout their website, iOS listing, and Android Play listing. This led to extremely high and unstable cost per new user. The company had tried multiple tactics but none were sustainable. Jointly had maxed out at just 3,000 users with a $83 cost per download. Without raising millions more in funding, the startup was at a crossroads - how to scale without being able to advertise.
Our Solution
Within 3 months, Revenue Institute decreased the acquisition cost of a new user from $83 down to $1.35. The solution: ad-clean microsites on a new domain where the word 'cannabis' was absent - allowing ads to run at scale without being flagged. The next challenge was attribution. Running ads from Meta to a landing page and then to the iOS store broke traditional attribution entirely. Revenue Institute's data team developed an AI inference-based attribution model using digital fingerprinting - tracking visitors through to app download with 93% accuracy, enabling Jointly to scale ad spend with full performance visibility.
The Results
Reduced CPD by 98.4%
Due to the new ad infrastructure and attribution model, Jointly decreased cost per user from $83 down to $1.35 - a 98.4% reduction that made scalable paid acquisition viable for the first time.
66.7× More Users
With $1.35 cost per user and working attribution, Jointly scaled from 3,000 users to 66.7× that volume - unlocking a growth trajectory that wasn't possible before.
AI Attribution at 93% Accuracy
Revenue Institute built an inference-based attribution model using digital fingerprinting that tracked users from Meta ad through to app signup with 93% accuracy - solving a problem no standard analytics tool could.
Outcomes
Key Results Achieved
Reduced CPD by 98.4%
66.7× More Users
AI Attribution at 93% Accuracy
Ready to be the next case study?
Book a 30-minute strategy call. We'll walk through where the biggest opportunities are in your business.
Frequently Asked Questions
What is Jointly?
Jointly is a collaborative work management platform that enables teams to plan, organize, and execute projects together.
How does Jointly help teams work together?
Jointly provides features like shared task boards, real-time communication, file sharing, and project dashboards to help teams coordinate and collaborate on work more effectively.
What are the key features of the Jointly platform?
Key features of Jointly include task management, team calendars, document collaboration, progress tracking, and customizable workflows to suit different team needs.
How does Jointly differ from other project management tools?
Jointly focuses on enabling true collaboration between team members, rather than just task assignment and tracking. It has a more user-friendly interface and emphasizes real-time communication.
Who can benefit from using Jointly?
Jointly is designed for teams of all sizes, from small groups to large enterprises, across a variety of industries including marketing, IT, software development, and more.
Is Jointly easy to set up and use?
Yes, Jointly has a straightforward setup process and intuitive user interface to get teams up and collaborating quickly, without requiring extensive training.
Does Jointly offer any integrations or customizations?
Jointly offers integrations with popular tools like Google Suite, Dropbox, and Slack, and also allows for custom workflows and automations to fit the unique needs of each team.