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For businesses looking to increase their sales and stay ahead of their competition, B2B marketing analytics are critical. Understanding the basics of marketing analytics can be the key to unlocking insights about your customers and your market, allowing you to make more informed decisions about where to focus your marketing efforts.

With innovation in recent years, you can have extremely advanced marketing analytics and tracking while remaining compliant with every privacy policy out there.

This guide will provide an in-depth exploration of website visitor tracking, surpassing that of the typical event tracking.

From the overview of the whole company to the detailed reports of individual sales reps, Salesforce reporting helps you to keep tabs on what's going on in your company.