Sales Operations

Lead Scoring & Routing

Solutions

Every lead arrives at a different stage in the buying process. By using complex A.I. lead scoring, Revenue Institute will help direct your team’s efforts toward the people ready to buy today.

Lead Scoring & Routing

OUR TEAM HAS WORKED WITH THE BEST

espn
intuit
Berkshire Hathaway
cbre
new york life insurance
omnicom

Route To The Best Leads

Growing your business is less about accumulating leads and more about pursuing the best ones.

As a growing business, the last thing you want to do is waste time and resources on leads that go nowhere. Revenue Institute can help you understand - and create - processes that eliminate such opportunity costs. Not all leads are created equal. Trust us: you only want to expend yourself toward the best ones.

No matter your industry, there are ways to identify and segment your leads. Quantitative and qualitative features help you judge which leads are worth pursuing. Revenue Institute's key lead scoring factors:

  • Behavior analysis
  • Persona mapping
  • Intent data

The Revenue Institute team will partner with your sales and marketing team to formulate a process for taking leads, scoring them, and passing them toward your next best action for each. Importantly, we’ll customize your system to fit your business in particular and automate it with complex A.I. algorithms.

End of day, your sales dashboard will showcase low and high priority leads for your teams to pursue. Using behavioral, demographic, and buyer journey data of all shapes and sizes, Revenue Institute will help you establish and maintain a lead scoring & routing process that works for you - where leads become conversions. 

See our recent case studies
Have a look on the real life examples how it is done by pros
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Delight Prospects with Your Strategy

Revenue Institute will generate outbound demand for your business systematically, with less cost and time to you - and without ever annoying your prospects.

23%

More Meetings Generated

18%

Lower Cost per Lead

42%

Higher Closing Rates

Lead Directly Into Growth

Revenue Institute will help you pursue your best leads and grow conversions faster than ever before.

Audit & Enrich Leads

To start, our team will fully examine your current lead flow and lead scoring process. The goal here at the start to establish your strategy from every relevant data source and see what your best *lead* looks like.

Create Scoring Algorithm

Using our expertise as marketing technology and business intelligence experts, Revenue Institute will construct an algorithm that will be able to effectively score your leads for quality. Your lead scoring algorithm creates a structure to judge every lead that comes through your doors thereafter. 

Score, Then Automate

With a sharp lead scoring process in place, we will show how to take advantage of automated technologies to provide your team that value without additional time and resources expended. Easy-to-understand automated software will let all your accumulated business intelligence get to work for you.

Conversion Rate Optimizations

The final goal with any lead scoring and lead routing system is to grow your business by delivering conversions more efficiently. Once your process is established, Revenue Institute can help you maintain and optimize your platforms for even greater efficiencies.

Audit & Enrich Leads

To start, our team will fully examine your current lead flow and lead scoring process. The goal here at the start to establish your strategy from every relevant data source and see what your best *lead* looks like.

Create Scoring Algorithm

Using our expertise as marketing technology and business intelligence experts, Revenue Institute will construct an algorithm that will be able to effectively score your leads for quality. Your lead scoring algorithm creates a structure to judge every lead that comes through your doors thereafter. 

Score, Then Automate

With a sharp lead scoring process in place, we will show how to take advantage of automated technologies to provide your team that value without additional time and resources expended. Easy-to-understand automated software will let all your accumulated business intelligence get to work for you.

Conversion Rate Optimizations

The final goal with any lead scoring and lead routing system is to grow your business by delivering conversions more efficiently. Once your process is established, Revenue Institute can help you maintain and optimize your platforms for even greater efficiencies.

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