Digital fingerprinting is your path to marketing attribution and behavioral analytics amidst growing privacy constraints.
Privacy laws have been beefed up and cookies are going away. That means your marketing and sales team will need novel strategies in this brave new world of customer attribution and prospect identification. In order to pitch to your top personas, you will need to understand them. And understanding them means finding ways to fingerprint them beyond the walls of anonymity, sometimes with minimal data. It’s a real challenge but we have your solutions.
The only way to create a digital fingerprint of a prospect is to start with unifying your data, analytics, enrichment, and related analytics tools. When you unify all sources into a data warehouse, you're able to piece together the puzzle more accurately.
One of the easiest ways to digitally fingerprint with a high degree of accuracy is to collect information not typically useful to marketers, but identify visitors when used correctly: device type, software version, timing between events, and much more.
The Revenue Institute team has built custom algorithms for customers across industries and technology stacks to match and identify customers, then cross-reference across data warehouses. With years of experience and proprietary technology, Revenue Institute can nail your attribution and tracking.
While the hard work is creating an algorithm, that doesn't make it accurate. The Revenue Institute team has unique methods of cross-checking algorithms and dialing in the accuracy to a degree your team is comfortable with across attribution, behavioral analysis, and more.
Become more advanced than privacy policies and cookie restrictions when you implement a server-side, digital fingerprinting strategy to void all restrictions.
Reduced Cost of Growth
Digital fingerprinting is complex, yet the future of marketing attribution and analytics.
