Revenue Institute helps create privacy-compliant attribution modeling that follows the entire customer journey at a nuanced, insightful level for marketers around the globe.
The team at Revenue Institute will help you assess every channel's effectiveness, value, and role in the sales cycle.
While every platform you use (i.e. GA4, Mixpanel, Meta Pixel, etc.) has it's own database of events and tracking for you to use, aggregating it is how you create a picture of the customer journey. Revenue Institute will help you aggregate your data into consumable data models that turn into attribution insights.
Using digital fingerprinting and data aggregation, Revenue Institute growth veterans will create a multi-touch journey map. We'll help you dig into time delays between touch points, engagement across each channel, and more that leads to comprehensive customer journey insights that guide marketing budgets.
Attribution values to each touch point in the customer journey is not easy. We help create customized campaign influence models that value every source, time delays, interactions, and more to create a meaningful customer journey to guide marketing dollars across advertising, organic, outreach, etc.
Revenue Institute will take your attribution model results and compare that to previous experience and industry benchmarks. We have access to proprietary databases that benchmark marketing behaviors across industries and properties. Then, with AI modeling, we turn this data into analytical predictions across channels.
Your investment in cross-channel campaigns, whether branding-driven or conversion-focused, should always be measurable in ROI.
Reduced Cost of Growth
We'll dive into the technical weeds and data analysis so you can focus on creative, branding, and communicating with customers, future and present.
